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SARAH EBADI

SARAH EBADI - FOUNDER

I’ve spent my career in rooms where decisions change trajectories — for projects, brands, and people.

My work lives at the intersection of vision, timing, and authenticity. I help brand leaders clarify what they’re building, why it matters, and how to hone in on the X factor every brand and personality carries.

When an idea needs shape.

When a brand needs direction.

When the next move matters more than the last one.

Forking Path Media was built for those moments.

EXPERIENCE

My background spans unscripted television development, executive advisory, and brand architecture across national broadcast, streaming platforms, and founder-led ventures.

As a two-time Emmy–nominated producer, I’ve worked alongside A-list talent, emerging personalities, and institutional leadership — from entertainment and media to governmental and mission-driven organizations.

I've built a career in high-stakes rooms where timing matters, clarity is leverage, and instinct is earned. 

APPROACH

I don’t offer templated frameworks or pre-packaged thinking. The work begins with clarity — understanding what’s actually at stake, what’s noise, and what carries weight.

Each engagement is specific to the brand, the founder, and the stage of growth. There is no fixed blueprint — only disciplined attention to what will actually move the business forward.

In environments that move quickly, the advantage is composure. I often slow the room down — long enough to see what others miss. Clarity rarely comes from urgency. It comes from attention.

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